Built For Comfort. Made To Play.

Skechers is a reputable shoe known for performance, comfort, and affordability. But the brand was ready to jump “Out of the Box and Into the Paint” to enter the basketball shoe game. Skechers Basketball needed to find its identity and audience despite legacy competitors like Nike and Adidas owning the space. The difference? Skechers Basketball shoes are made for the game, not for unboxing. Be a player.

We launched a brand new Skechers Basketball product page and Instagram channel. Skechers Basketball went from 0 to 11K Instagram followers in 30 days and got influencers like Snoop Dogg, Martha Stewart, and NBA star Joel Embiid to post on their channels.

Platform: Website, Social, Video
Services: Campaign Concepting, Tagline, Copywriting, Creative Strategy, Tone & Voice

Skechers Basketball Instagram Launch (Static)

Copywriting Lead

Skechers Basketball Instagram Launch (Video)

Copywriting Lead